Business, Marketing, Consumer Behaviour and Entrepreneurship

Core research topics include:

• Succeeding in a globalised and intercultural environment
• Influencing digital technologies on work processes, management and markets
• Forecasting business and market developments
• Ethical, sustainable and social entrepreneurship
• Digital economy
• Entrepreneurial skills development and experiential learning
• Business ethics and corporate social responsibility
• Intercultural management
• Economic and financial modelling

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